Find out how to expand your audience/ marketing channel and boost your reach while keeping your workflow stress-free.
Find Your Content Glow-Up
Sticking to the same old marketing channels in 2025 is like wearing last season's shoes to a gala. It works, but will it wow? If you’re ready to shine, diversify your strategy without the burnout. Here's how to make marketing magic happen.
Why Diversifying Your Marketing Channels Matters
2025 marketing trends; 2025 marketing trends; marketing channelsImagine putting all your energy into one platform, and then BOOM—algorithm changes, engagement tanks, and you’re scrambling. Yeah, no thanks. Diversifying keeps you:
Reaching more people: Different platforms attract different vibes (and people).
Resilient AF: Platforms change, but your strategy doesn’t have to flop.
Getting more for less: Repurposing content across platforms = maximum glow-up for minimum effort.
Build the brand you want to see.
Signs It’s Time to Switch It Up
Not sure if it’s time to branch out? Here’s your checklist:
Your usual platforms feel crowded and overplayed.
Growth is slower than a Monday morning.
Your audience is all about that new new (think YouTube Shorts, LinkedIn newsletters, or TikTok).
If you’re nodding along, it’s time to level up, my friend.
How to Diversify Without Overdoing It
Switching it up doesn’t mean you’re working overtime. Here’s your rich-but-cozy roadmap:
1. Start With the Tea (Research)
Where’s your dream audience hanging out? Watching TikToks? Reading blogs on Medium?
Use Google Analytics or social insights to see where your clicks are coming from.
2. Pick ONE Platform to Glow Up
Baby steps, babe. Don’t jump into three new platforms and burn out. Start with one that fits your brand.
Example: Got a visual brand? Hello, Pinterest or YouTube.
3. Bring in Your Digital Dream Team (AI Tools)
Automate the boring stuff, because time is money, and you deserve both:
Hootsuite: Schedule all your content.
ChatGPT: Brainstorm ideas (like this blog).
Canva: Whip up graphics that slay.
4. Work Smarter, Not Harder
Repurpose like a queen:
Turn a blog into a LinkedIn carousel.
Chop up a video for TikTok.
Make tweets from your newsletter gems.
Stretch your content further and save yourself the stress.
5. Test, Track, Tweak
Give it 3-6 months to see what’s working. Engagement, traffic, conversions—keep tabs on it all.
6. Show Up Like You Own the Room
Confidence is your marketing bestie. Think of every new platform as your stage. What’s your headline act?
7. Keep It Cute and Comfy
Build a cosy, creative workflow. Picture this: tea in hand, favourite playlist on, AI tools doing the heavy lifting. Marketing never looked so good.
Start small. Stay consistent. And remember: you’ve got this.
8. Stop Comparing Yourself
Look, someone else’s highlight reel isn’t your day one. Focus on YOU, your vibe, and your journey. Your audience will feel it.
Glow Up, Don’t Burn Out
Diversifying your marketing doesn’t have to be a hot mess. With the right tools and mindset, you can expand your reach while staying true to your vibe. Pick a new platform, test it out, and let your content shine.
Pro Tip: Want a head start? Download my "2025 Channel Diversification Checklist" for free at judytothejames.com.
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